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Lesson Four: Google Webmaster Tools
Google has given us the gift of Google Webmaster Tools. In one convenient location you have access to great tools. In Google’s own words, Google Webmaster Tools is: “Statistics, diagnostics and...
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Lesson Five: Links
Links are important to the search engines because it shows the engines that other sites think your information is worthy of sharing. Each link is like a vote for your website. Links are not only good...
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Lesson Six: Content and Social Media
The search engines like to see that your site is growing. They like to see new content being added. It’s actually an important part of their algorithm. Many people add content when they optimize their...
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Lesson Eight: Maintenance
Now that your site is optimized, your link campaign is under way and you are diving into social media, it’s time to talk about maintenance. SEO is an ever changing industry. Optimization is not a “set...
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Lesson Nine: SEO Conclusion / Site Builders
This is the conclusion of the SEO lessons from Identity, we have hoped that you have found them useful and informative. In closing there are a few other important things that I wanted to go over. Site...
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